Media Buying Mastery
Course Description:
This course equips participants with the expertise to excel in media buying using the latest tools, strategies, and platforms. Whether targeting niche audiences through programmatic buying or maximizing ROI with AI-driven targeting, this comprehensive program ensures you become a media buying specialist ready to achieve exceptional campaign results.
Course Objectives:
By the end of the course, participants will be able to:
- Understand the fundamentals of media buying, including programmatic advertising and real-time bidding.
- Use advanced tools like Meta Ads Manager, Tiktok, X (Twitter), Snapchat, and DSP platforms to optimize campaigns.
- Leverage AI and automation tools to enhance audience targeting and budget management.
- Analyze campaign data and metrics to improve performance and ROI.
- Build cross-platform media buying strategies tailored to diverse client needs.
Target Audience:
- Marketing professionals seeking to deepen their media buying expertise.
- Entrepreneurs managing ad budgets across platforms.
- Agencies aiming to enhance their programmatic advertising capabilities.
- Newcomers to digital marketing who want to specialize in media buying.
Subject: Digital Marketing
Experience: Extensive Experience in Digital Marketing
Locations: Egypt & Gulf
Teaching Platforms: Academic Institutions and Training Organizations
Summary:
Ahmed Moaaz has been a Marketing Manager and Consultant since 2009 in team leadership, media buying, and digital marketing. Proven track record of success in developing and executing high-performing marketing campaigns that drive business growth.
Ahmed is a seasoned marketing strategist, who allocates and manages media budgets efficiently and effectively, develops and implements comprehensive digital marketing strategies. He provides strategic guidance and support in a variety of industries, helping businesses achieve their marketing goals and objectives.
He has the expertise & know-how to equip students and professionals with the knowledge and skills to excel in social media marketing, media buying, and digital marketing with a proven ability to deliver impactful marketing campaigns and drive
business growth.
Credentials:
